What is Online Brand Management?
Online brand management has been a central focus for us. It has far-reaching business consequences that tie directly into the success or failure of businesses and can be critical when potential customers make their decisions. Let’s get a handle on how your audience perceives your brand, products and services.
Brand management is the process of managing your brand reputation and improving your audience’s perception of your brand in a way that builds brand awareness, equity, and loyalty. While branding is the process of building your brand, brand management is the process of monitoring and maintaining it.
As there are so many factors in play, managing your online brand is extremely important. A study by the market research firm Ipsos found that 78% of consumers are influenced by online research.
